Different institutes require user research deliverables to be formatted differently. In MGUIDE I had to provide both within the allocated budget and timeframes:
Industry: Usability reports with actionable recommendations were delivered to each of the companies involved in the MGUIDE project. Each company wanted user-insights on the particular piece of technology that contributed to the project. For example, the following recommendation was of particular interest to the text-to-speech company:
Actionable Recommendations:
-Users will likely find the output more natural and easy to understand |
Note: I can not release any detailed research findings as they are the property of the institutes that supported the project.
Personas: Personas are a technique used to summarize user-research findings. In my understanding, personas are made-up people used to represent major segments of a product’s target audience. There is an excellent explanation of personas here. Personas are easy to construct, and a great way to distil research findings into a simple and accessible form.
Source: WebCredible
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