Thursday, August 5, 2010

User Research Deliverables

Different institutes require user research deliverables to be formatted differently. In MGUIDE I had to provide both within the allocated budget and timeframes:

Industry: Usability reports with actionable recommendations were delivered to each of the companies involved in the MGUIDE project. Each company wanted user-insights on the particular piece of technology that contributed to the project. For example, the following recommendation was of particular interest to the text-to-speech company:

Actionable Recommendations:

  • Provide a visible and easy to use method for users to decrease/increase the rate of the Text-to-Speech output while the application speaks.

-Users will likely find the output more natural and easy to understand

Note: I can not release any detailed research findings as they are the property of the institutes that supported the project.

Personas:  Personas are a technique used to summarize user-research findings. In my understanding, personas are made-up people used to represent major segments of a product’s target audience. There is an excellent explanation of personas here. Personas are easy to construct, and a great way to distil research findings into a simple and accessible form.

Source: WebCredible

Academia: In academia statistical significance is of major importance. I presented deliverables in similar format to those above, but accompanied by statistics in the proper format (e.g., F (1, 14) = 7.956; p < 0.05). Statistics appear to be of little interest to the industry though.

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